Dongmei Guo This email address is being protected from spambots. You need JavaScript enabled to view it.1
1Jinhua Polytechnic, Jinhua, Zhejiang, 321000 China
Received: May 18, 2022 Accepted: June 23, 2022 Publication Date: July 29, 2022
Copyright The Author(s). This is an open access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are cited.
As China’s socio-economic development and people’s living standards have increased, tourism consumer demand has continued to increase, and concepts such as rural tourism and farmhouse music have constantly been proposed. Although there is no authoritative and unified explanation for the concept of bed and breakfast, it basically covers farmhouse music and rural tourism development model. In the era of sharing economy, the use of Internet technology to promote the development of Northeast bed and breakfast has broad prospects and significance. This paper investigates and analyses the development status of “Internet +” middle-western Zhejiang, B & B, discusses the current Internet economy under the middle-western Zhejiang B & B development problems, put forward development strategies of “Internet +” middle-western Zhejiang bed and breakfast from the bed and breakfast operators themselves and related departments, which has certain reference significance for the hotel operators and the government. The collected questionnaire results were collected in a timely manner and their symbiotic relationship was analyzed. It was concluded that the symbiotic organization model of the symbiotic system in the central and western parts of Zhejiang and the main tourist activities of the scenic spot is an intermittent symbiosis model, and the symbiotic behavior model is asymmetrical mutualism symbiosis. It can be found that the main problems of B&Bs around the scenic spot are as follows: disordered development, insufficient synergy, single marketing method, inconspicuous characteristics, uneven quality of employees and high overall pricing. While analyzing the causes of the problem, relevant suggestions are given on the mutual benefit and symbiosis between the B&Bs and the scenic spots around the Scenic Area in the central and western Zhejiang. In the development of homestays, it is necessary to highlight the subdivision of cultural models, relying on the natural and cultural environment in central and western Zhejiang and the advantages of big data "Internet +" is to carry out three-dimensional marketing, highlight characteristics, optimize service quality, and reasonably price to attract more tourists. For the scenic spot management department, it pays more attention to traffic management and overall planning guidance, grasps the role of demonstration and driving, fully relies on the advantages of "Internet +" in central and western Zhejiang, gives full play to the benefits of industry associations, formulates standard and innovative development models, and better enhances the surrounding area of scenic spots.
Keywords: Internet+, middle-western Zhejiang bed and breakfast, development, strategies
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